3 Ways to Keep Your Customers Indoors This Spring
Is spring fever pulling your customers outdoors and out of your store? Honestly, who doesn’t love the warm weather and longer days of spring? (Just not when it costs you loyal customers!) This spring, try these 3 tips to bring the outside indoors with powerful graphics and signage that customers won’t be able to resist.
1-Spruce Up Display Windows
If there is one good thing about spring for retailers and customers alike, it’s window shopping. Foot traffic is on the increase, so take advantage of it by enticing passersby to pop in with eye-catching retail window displays featuring irresistible spring and summer products.
2-Transform Interiors
Draw inspiration from the season to redecorate your interior space. Wrap an entire wall with a temporary wall cover or mural of an outside scene to bring the feeling of spring indoors – and sell more of your newest trendy spring items. Or even use floor graphics to replicate a sandy beach or path.
3-If You Can’t Beat ‘Em, Join ‘Em!
Spring is a time of fresh starts, so why not inspire your customers with spring products and projects you can advertise or even showcase with outdoor retail signs? Whether you set up a sidewalk sale or just put out a sandwich board, don’t miss the opportunity to profit from this renewed sense of energy and enthusiasm.
Happy Spring—and happy selling!
Environmental Graphics: The Hot Product of ISA
International Sign Expo 2012
In March, members of the Signs By Tomorrow staff took a field trip to Orlando FL to attend the annual ISA (International Sign Association) International Sign Expo. While many manufacturers were showcasing production and graphics printing equipment, environmental and vehicle graphics materials stole the show.
By utilizing cleanly removable adhesives (think of a heavy duty Post-It note) nearly any surface can be used to display your brand’s message, or add a touch of artistic class to an otherwise drab surface. The beauty of this type of adhesive is that custom graphics can be displayed for a few days or even a year and then be easily removed without causing damage to the surface.
Commissioning an artist to paint a custom wall mural can not only be expensive but can take weeks or months to complete the project. Now, full color graphics can be printed on vinyl or fabric and applied directly to interior and exterior surfaces.
Wall graphics are an affordable and efficient way to transform reception areas, conference rooms, restaurants, and even homes into stimulating environments. Even if you have textured or brick walls within your facility, graphics manufacturers have created vinyl materials that allow us to apply a custom graphic directly to a brick wall giving the appearance that the image has been painted on the building.
