Dave Taylor, President, Taylor Brand Group

By Dave Taylor, President Taylor Brand Group

For a small business getting started on a shoestring marketing budget, branding may seem like a distant goal, but it doesn’t have to be. Gala customer events and full page ad campaigns may have to wait, but putting some basics to work can make a difference to early success. Major brands like Starbucks were built with a big branding idea and a relatively small advertising budget.  But they also did a lot of little things right.

Here are seven do’s and don’ts for branding a small business:

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