Step Right Up!
Posted on May 31, 2016
PROMOTIONAL OPPORTUNITIES AT SUMMER FAIRS
Attracting millions of people throughout the season, summer fairs can be a great—and affordable—place to promote your products or services. Citing but one example, the Los Angeles County Fair is visited by nearly 1.5 million people! Even if your event is much more modest in size, it may represent a super opportunity for you to demonstrate an item, introduce a service, collect the names and addresses of prime prospects or, better yet, complete a sale.
Conduct an Internet search of summer fairs scheduled in your area and contact the organizer about the possibility of setting up a vendor booth for your business. Many fairs actively seek the participation of businesses.
Fair game: The effective use of booths, signage and displays
If electing to exhibit at a fair this summer, follow these tips:
- Set up an inviting booth or display. In many instances you’ll rent a prefabricated space indoors or out, but in other cases you’ll be responsible for setting up a tent, canopy or pop-up. Work with your signage and display provider to explore your many attractive options regarding booths and displays.
- Attract fairgoers to your location with balloons, bunting, banners and brand signage. You’ll want to read the signage guidelines that most fairs provide to vendors, but remember that most such events are by nature bright and festive! Flags, outdoor fabric banners and feather banners that attract the eye—and the fairgoer—are ideas you can discuss with your signage resource.
- At the booth, focus consumer attention on your business. Having set up your spot and attracted a crowd, make the most of your opportunity to put your products or services in their best light and engage with prospects. Talk to your sign company about POP displays, literature racks, table skirts, banner frames and even digital signage solutions!
Need expert assistance? Rely on Signs By Tomorrow
As one of the industry’s first custom sign and graphics companies, we’re experienced at creating high-quality indoor and outdoor solutions that are affordable to businesses of all sizes. Our ideas extend, of course, to solutions that capture the attention—and business—of summertime fairgoers.
Contact us today. Expert assistance in solving your signage and graphic challenges is just a phone call away.