Keep your Competitive Edge with Regular Sign Consultants
Posted on February 14, 2017
Most businesses undergo a comprehensive signage consultation when they first open or rebrand, but those aren’t the only times you should evaluate your location’s visual communications. There are many great reasons to conduct regular reviews or audits of your signage:
- 78 percent of customers have chosen to enter a store based only on its signage.
- 68 percent of shoppers have specifically bought an item due to signage.
- Studies show that signage attractiveness directly correlates to how much time a visitor spends engaged with the subject of the signage!
- 40 percent of consumers have decided not to shop at a store because the poor condition of its signage caused them assume its goods or services were not of high quality.
Of course, your signage also needs to adhere not only to national laws (e.g., the Americans with Disabilities Act, or ADA), but also local rules. Municipal signage regulations change often, and many businesses are not compliant with their city’s signage codes and don’t know the rules for variances and exceptions. A regular review can help your visual communications remain within the law.
For expert assistance with a consultative signage audit, look no further than Signs By Tomorrow.
Our network has been meeting the needs of businesses and organizations of all types and sizes for more than 30 years! You can look to us for affordable, custom exterior signage, window graphics and other outdoor solutions that will help you attract more customers. To get started, contact us today.
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