Attract—and Keep—Tenants with Better Visual Communications
Later this month, we will be sharing tips on how to build a better signage strategy for your real estate properties. But in the meantime, we thought we’d whet your whistle with a look at one of the most important objectives of your real estate property signage: increasing occupancy rates!
There’s no doubt that the right visual communication messages can be a huge asset in terms of attracting new tenants – or keeping existing ones! Whether you own or manage a commercial or residential property, let’s take a closer look at some of the things custom signage solutions can do to boost your occupancy rates and minimize turnover.
If You’ve Got It, Flaunt It!
Custom Feather Banners
It may seem obvious, but you would be surprised at how many property managers or owners don’t take advantage of custom designed graphics to communicate that space is available immediately. Depending on your location, prospective tenants could be driving by, but if they can’t quickly see that a) you have space and b) you have immediate availability you could be missing a potential sale or lease opportunity.
Custom large format signage that can be seen at a distance, with concise content featuring an easy-to-remember website or phone is your best bet for those drive-by impressions. Another good option is catchy new custom signage format options such as feather banners which can tell your story across a series of banners.
Make a Good First Impression
While capturing a prospective tenant’s attention by advertising available space is an important first step, it’s not going to do you much good if you’re not making a positive first impression. A dated or worn-looking sign is a red
Custom Monument Sign
flag to someone looking for space. A far better bet is a polished, professionally-designed visual communications device, in-line with your IMC (integrated marketing and communications), that sends a message about your brand.
For a high-end office park, a well-executed custom monument sign says you’re an established presence and makes you the kind of environment businesses want to associate with. For a residential condo, home or apartment community, new, trendy custom signage makes your space seem like the kind of place they would be proud to call home.
A Clear Path to Higher Occupancy
Custom Outdoor Directory Sign
Once you’ve got your prospective tenant on the hook, it’s time to close the deal with clear, well-marked wayfinding and directional signage that directs them to the leasing office. This serves to streamline the process while also reinforcing the benefit to the potential tenant that their new home or office space will be easy for visitors to find and access.
While these are just a few ideas to get you thinking, the professionals at your local Signs By Tomorrow signage and graphics center may have many more ideas for tactics that work well in your community.
Good luck and happy leasing!
Real Estate Signage and Yard Signs – “Beyond Stakes and Open Houses”
Latest Trends in Real Estate Signage
Seemingly as long as people have been selling properties, realtors have been pounding “For Sale” signs on stakes in the front lawn and flying balloons to promote open houses.
But thanks to today’s new graphics and signage materials, there are more options than ever to call attention to your residential and commercial sale properties while reinforcing your brand.
Take for instance feather banners.
Leasing Feather Banners
You see them popping up in front of commercial properties but why not consider using these attractive visual signage aids to generate attention for your next open house? Easy to set up and store, reusable and durable, these can be a great option to lead prospective buyers to the front door.
Other creative and attention-getting options for real estate signs and graphics include:
- Full color outdoor custom banners that can be hung from the front of the property
- Custom interior graphics are perfect to call attention to unique features and areas in model homes
- Freestanding custom A-frames signs and stands are also easy to transport, are reusable and are available in a wide variety of sizes and materials to fit any budget
- Retractable outdoor banner stands can be brought in and quickly set up for an open house then removed for inhabited properties
- Custom vehicle graphics and wraps turn your car into a moving billboard that you can use to drive traffic to your website, where potential buyers often start
Remember the signage and graphics materials you choose do more than just impact how much attention a property receives from interested buyers. They can also have a direct reflection on you or your realty firm. So turn to the signage experts at Signs By Tomorrow who can develop a custom signage and graphics package that can help change your next real estate property from “For Sale” to “Sold”!
