From UPS brown to Tiffany blue, many brands have strong associations with colors, and that’s no coincidence. Whether you’re managing a global brand, a regional institution or a micro start-up, color can be a powerful way to build and reinforce your own brand equity.
But in case you don’t have tens of thousands of dollars to pay someone to analyze what color your brand is and/or should be, here are some free resources that offer some food for thought.
- “Your Brand’s True Colors” – Entrepreneur magazine. Selling health or wealth? According to this article, green may be for you. Have a brand that’s all about fun? Try orange—it exudes vitality. See what other colors have traditionally come to represent and if yours aligns with your brand.
- 2013 Color of the Year – The experts at Pantone decreed Tangerine Tango as last year’s must-have color, and it appeared everywhere from the red carpet to home interiors. So what’s this year’s winner? Click through to find out and see how you may be able to incorporate it into your graphics.
- Basic Color Theory – Get a solid introduction to the theory behind colors at ColorMatters.com. Find out all about the color wheel, color harmony and color context and start putting together color solutions that are visually appealing as well as emotionally evocative.
- 2012 Color in Design Awards – Peruse the 40 winning entries in last year’s Color in Design Awards, presented by HOW, the leading creativity, business and technology magazine for graphic designers. You’re sure to find something to inspire you.
Finally, just for fun try ColorMatters.com’s Global Color Survey. Submit your answers to 19 multiple choice questions – with no wrong answers! – to receive global results showing favorite colors and associations of 130,000 people around the world.
Henry Ford’s most famous quote to describe the ubiquitous Model T was “You can have it in any color you want, as long as it’s black”. Something so revolutionary to American culture, that changed our demographics, geography, our fundamental core, only came in one color. We’re used to that though aren’t we? The first iPhone? Black. Men’s slacks? You better like black, brown, or navy. Who could forget the lovely shade of IBM beige?
Today though, businesses and consumers are waking up to the colors and patterns of the world around them. You can buy an iPod in no less than 9 colors, a Ford Focus in 10 vivid hues, and for the more adventurous, slacks come in lovely shades of red, purple, and green. Why stop there though? With new advancements in technology almost any object can be customized to fit the personality and mood of the person strutting around with it.
Nowhere is this more evident than the sign industry. It used to be easy to describe a sign. They said things like “Open, please come in!” or “Sale 50% Off!”, were square, and frankly, kind of boring. You had a few colors to choose from, a few materials, and that was about it. Not anymore. New print technologies allow nearly anything you can imagine to be easily customized, and for a very reasonable cost. Want your new couch to match your new wallpaper? No problem, print the upholstery with a custom color. Do you want your waiting room chairs to be emblazoned with your corporate logo, complete with an accurate color match? Simple. A sign suddenly doesn’t seem so square does it? The only thing limiting the applications is the depth of your creativity.
So next time you are yawning while looking at your white walls and gray carpet, remember it doesn’t have to be this way. You live on a planet full of color. Every surface, every texture, every object in your space doesn’t have to be boring. Make it yours, make it pop.
In March, members of the Signs By Tomorrow staff took a field trip to Orlando FL to attend the annual ISA (International Sign Association) International Sign Expo. While many manufacturers were showcasing production and graphics printing equipment, environmental and vehicle graphics materials stole the show.
By utilizing cleanly removable adhesives (think of a heavy duty Post-It note) nearly any surface can be used to display your brand’s message, or add a touch of artistic class to an otherwise drab surface. The beauty of this type of adhesive is that custom graphics can be displayed for a few days or even a year and then be easily removed without causing damage to the surface.
Commissioning an artist to paint a custom wall mural can not only be expensive but can take weeks or months to complete the project. Now, full color graphics can be printed on vinyl or fabric and applied directly to interior and exterior surfaces.
Wall graphics are an affordable and efficient way to transform reception areas, conference rooms, restaurants, and even homes into stimulating environments. Even if you have textured or brick walls within your facility, graphics manufacturers have created vinyl materials that allow us to apply a custom graphic directly to a brick wall giving the appearance that the image has been painted on the building.
As a business owner, it’s hard to stop talking about your business. You want to tell everyone what you do, how you do it differently, and how much you enjoy it. That passion for your business is what motivated you to open it in the first place right?
Sometimes though, you can say so much that no one hears a word of it! One of those times can be when you decide is use custom vehicle graphics to advertise your business. Vehicle graphics, wraps and lettering are a cost effective method of garnering plenty of advertising impressions for your business but only are effective when they are used properly.