Environmental Graphics: The Hot Product of ISA
International Sign Expo 2012
In March, members of the Signs By Tomorrow staff took a field trip to Orlando FL to attend the annual ISA (International Sign Association) International Sign Expo. While many manufacturers were showcasing production and graphics printing equipment, environmental and vehicle graphics materials stole the show.
By utilizing cleanly removable adhesives (think of a heavy duty Post-It note) nearly any surface can be used to display your brand’s message, or add a touch of artistic class to an otherwise drab surface. The beauty of this type of adhesive is that custom graphics can be displayed for a few days or even a year and then be easily removed without causing damage to the surface.
Commissioning an artist to paint a custom wall mural can not only be expensive but can take weeks or months to complete the project. Now, full color graphics can be printed on vinyl or fabric and applied directly to interior and exterior surfaces.
Wall graphics are an affordable and efficient way to transform reception areas, conference rooms, restaurants, and even homes into stimulating environments. Even if you have textured or brick walls within your facility, graphics manufacturers have created vinyl materials that allow us to apply a custom graphic directly to a brick wall giving the appearance that the image has been painted on the building.
