5 Ways to Design a Better Construction Site Sign
If you are a facilities or property manager, you probably deal with construction on a regular basis. And you may consider the signs that go hand-in-hand with a construction site a necessary evil. But why not stop and think of them as marketing tools? Here are 5 ways you can make your next construction site sign work for you.
1. Think big. Generate awareness and create interest for your properties with large outdoor signs that clearly and concisely inform visitors and passersby who you are, what you have to offer, why you are better than your competitors and how and when to contact you.
2. Brand your business. Don’t go with a boring online template every other place in town uses. Integrate your brand and company’s unique logo, colors, icons and even messaging into a custom sign that reinforces your brand.
3. Be specific. Provide a clear call to action that directs customers to exactly where you want them to go (in person or online) to buy or lease space.
4. Track results. Just like with any marketing initiative, you should track a sign’s effectiveness to better align future efforts. Set up a mechanism like a QR code, dedicated website landing page or verbal “how did you hear about us?” that allows you to monitor outcomes.
5. Don’t forget interior signage. Signs can be a great way to address interior facilities projects as well, from hiding unsightly work to redirecting visitors to avoid work areas.
At Signs By Tomorrow, we design, produce and install all types of architectural, construction and building development signage and messaging that often serve as the first impression to your potential customers, clients, or tenants. Call or email us today to find out more and put your construction site signs to work for you.
Effective Use of Custom Feather Banners for Property Managers
Ashley Werner Marketing Manager TexVisions
You know them as feather banners, flutter flags, or teardrop banners. You’ve probably seen them everywhere—by the roadside, in front of a business, and on car lots. What makes feather banners so popular? Like one of their names, they flutter in the wind to attract attention while remaining taut so the message is readable in high winds or no wind at all.
So what is the best way to use custom feather banners on your property? Here are a few things to consider ensuring your feather banners are as effective as possible:
Who is your audience?
Before deciding the placement of your custom feather banner, consider its purpose. What are you trying to achieve? Do you want to draw in people driving by your property, or advertise a sale to people already on your property? The first step to ensuring that your feather banner is effective is to consider your audience. You can’t decide the best place to put your banner if you don’t know who your audience is.
Where do you need it?
Once you’ve decided who your audience is, you need to decide where to put your custom feather banner. Consider the best place to reach that particular audience. For example, if you want to reach people driving by your property, putting feather banners along the road would probably be the best way to reach them. If you want to reach people already on your property, however, putting feather banners in your lobby would be a better solution. Because feather banners remain taut without wind, they can be used effectively in both indoor and outdoor settings.
How often will you change it?
Will your feather banner be a permanent or temporary display? After determining your audience and banner placement, this is the next thing you need to decide. Is this a permanent display? Choose a more permanent base,
Custom Feather Banners
such as a ground stake, and take care of your print so it lasts as long as possible before it has to be replaced. For temporary displays, select a base that is easier to be removed, such as a square base, which sit flat on floors and sidewalks. You might also consider selecting a feather banner size that will fit multiple settings. If you only have to change the print, you will get multiple uses out of your feather banner, even if it is a temporary display.
These are merely a few things to get you started with your feather banner. These tips, however, can apply to any display you may be using. No matter the display, if you start by asking yourself these questions, your custom feather banner is sure to be effective!
5 Tips to Branding Wayfinding Signage
When planning a new building or venue what tops your task list? Location, interior design, maybe rent?
Where does wayfinding signage sit on that list?
Custom directory signs are a necessity for any new building or venue, yet it tends to be at the bottom of the priority barrel. At Signs By Tomorrow, we believe that directional and wayfinding signage and graphics can be fun, whimsical and even aid in increasing your brand perception through unique and engaging design.
Check out these 5 twists on traditional directional and wayfinding signs:
- Try customizing your ADA and other mandated indoor wayfinding signage with your company’s branding and identity. Custom ADA signage can be manufactured from various colored materials to match your identity. You can even apply graphics or engrave signage with your custom logo.
- Choose materials that match your office setting. Is your organization focused on environmental sustainability? Then maybe natural looking routed or engraved wood materials would be a good fit for your office. Work in an industrial setting? Consider brushed aluminum as your wayfinding signage material of choice.
- Add depth and dimension to your wayfinding signage by combining materials. Place clear acrylic over a metal backer for an industrial or modern look.
- Quickly and easily showcase your business as modern and sophisticated by including digital signage displays as part of your wayfinding graphics. The latest digital displays allow you to change directories with the touch of a button.
- Take advantage of today’s enhancements in routing technology to transform your wayfinding signage into custom shapes to fit your needs and stand out from the crowd. From simple ovals and triangles to more complex objects, your custom signage can be cut to a custom shape and graphics applied to replicate the look of your products or brand’s logo.
In today’s business environment it is vital that you differentiate yourself from the competition and position your brand at every point of customer contact. By customizing even the simplest of signage and graphics you are strengthening your brand and creating better brand retention.
Customizing your wayfinding signs can also help delivery upon your brand’s IMC (Integrated Marketing Communications) messaging; we’ve outlined strategies and tactics to help you start up a IMC plan in previous blog posts.
Don’t forget that custom directory or wayfinding signage isn’t exclusive to the interior of your building—exterior building signage can be branded as well.
To learn more about how Signs By Tomorrow has helped clients create exciting and unique outdoor signage read our recently published case study on the topic.
