Effective Use of Custom Feather Banners for Property Managers
Ashley Werner Marketing Manager TexVisions
You know them as feather banners, flutter flags, or teardrop banners. You’ve probably seen them everywhere—by the roadside, in front of a business, and on car lots. What makes feather banners so popular? Like one of their names, they flutter in the wind to attract attention while remaining taut so the message is readable in high winds or no wind at all.
So what is the best way to use custom feather banners on your property? Here are a few things to consider ensuring your feather banners are as effective as possible:
Who is your audience?
Before deciding the placement of your custom feather banner, consider its purpose. What are you trying to achieve? Do you want to draw in people driving by your property, or advertise a sale to people already on your property? The first step to ensuring that your feather banner is effective is to consider your audience. You can’t decide the best place to put your banner if you don’t know who your audience is.
Where do you need it?
Once you’ve decided who your audience is, you need to decide where to put your custom feather banner. Consider the best place to reach that particular audience. For example, if you want to reach people driving by your property, putting feather banners along the road would probably be the best way to reach them. If you want to reach people already on your property, however, putting feather banners in your lobby would be a better solution. Because feather banners remain taut without wind, they can be used effectively in both indoor and outdoor settings.
How often will you change it?
Will your feather banner be a permanent or temporary display? After determining your audience and banner placement, this is the next thing you need to decide. Is this a permanent display? Choose a more permanent base,
Custom Feather Banners
such as a ground stake, and take care of your print so it lasts as long as possible before it has to be replaced. For temporary displays, select a base that is easier to be removed, such as a square base, which sit flat on floors and sidewalks. You might also consider selecting a feather banner size that will fit multiple settings. If you only have to change the print, you will get multiple uses out of your feather banner, even if it is a temporary display.
These are merely a few things to get you started with your feather banner. These tips, however, can apply to any display you may be using. No matter the display, if you start by asking yourself these questions, your custom feather banner is sure to be effective!
Attract—and Keep—Tenants with Better Visual Communications
Later this month, we will be sharing tips on how to build a better signage strategy for your real estate properties. But in the meantime, we thought we’d whet your whistle with a look at one of the most important objectives of your real estate property signage: increasing occupancy rates!
There’s no doubt that the right visual communication messages can be a huge asset in terms of attracting new tenants – or keeping existing ones! Whether you own or manage a commercial or residential property, let’s take a closer look at some of the things custom signage solutions can do to boost your occupancy rates and minimize turnover.
If You’ve Got It, Flaunt It!
Custom Feather Banners
It may seem obvious, but you would be surprised at how many property managers or owners don’t take advantage of custom designed graphics to communicate that space is available immediately. Depending on your location, prospective tenants could be driving by, but if they can’t quickly see that a) you have space and b) you have immediate availability you could be missing a potential sale or lease opportunity.
Custom large format signage that can be seen at a distance, with concise content featuring an easy-to-remember website or phone is your best bet for those drive-by impressions. Another good option is catchy new custom signage format options such as feather banners which can tell your story across a series of banners.
Make a Good First Impression
While capturing a prospective tenant’s attention by advertising available space is an important first step, it’s not going to do you much good if you’re not making a positive first impression. A dated or worn-looking sign is a red
Custom Monument Sign
flag to someone looking for space. A far better bet is a polished, professionally-designed visual communications device, in-line with your IMC (integrated marketing and communications), that sends a message about your brand.
For a high-end office park, a well-executed custom monument sign says you’re an established presence and makes you the kind of environment businesses want to associate with. For a residential condo, home or apartment community, new, trendy custom signage makes your space seem like the kind of place they would be proud to call home.
A Clear Path to Higher Occupancy
Custom Outdoor Directory Sign
Once you’ve got your prospective tenant on the hook, it’s time to close the deal with clear, well-marked wayfinding and directional signage that directs them to the leasing office. This serves to streamline the process while also reinforcing the benefit to the potential tenant that their new home or office space will be easy for visitors to find and access.
While these are just a few ideas to get you thinking, the professionals at your local Signs By Tomorrow signage and graphics center may have many more ideas for tactics that work well in your community.
Good luck and happy leasing!
