To Say More, Say Less with Custom Vehicle Graphics
As a business owner, it’s hard to stop talking about your business. You want to tell everyone what you do, how you do it differently, and how much you enjoy it. That passion for your business is what motivated you to open it in the first place right?
Sometimes though, you can say so much that no one hears a word of it! One of those times can be when you decide is use custom vehicle graphics to advertise your business. Vehicle graphics, wraps and lettering are a cost effective method of garnering plenty of advertising impressions for your business but only are effective when they are used properly.
It’s logical that when you are advertising your business that you want to let viewers know what types of products or services that you offer right? One of the common traps that businesses fall into is listing out every single one on the side of their vehicle. Let’s look at a plumbing service as an example. There are plenty of types of jobs that a plumber can do, from fitting a single valve to redoing an entire home or business. They also fix toilets, install sinks, and repair water heaters.
When you list them all out on the side of your plumbing van though, you subject your viewer to visual overload! Custom vehicle wraps, graphics and decals are typically viewed in traffic, with a hundred things going on around you. Your viewer only has a few brief seconds to see your vehicle, process the information you are presenting, and then get back to making sure they don’t get rear-ended by the guy behind them on his cell phone. If you give them a novel to read on the side of your vehicle you can rest assured that their brain won’t have time to process any of it and instead will remember none of it. A graphics case study we recently published, The Wrap - Unveil the Possibilities, is full of great stats and actionable tips for further promoting your business on-the-go.
The most effective use of custom vehicle graphics, wraps and lettering is
something that your viewer can absorb instantly. Your logo prominently displayed, your basic contact information (preferably phone and website) and if applicable, a brief tagline. They will have time to process what they are seeing and will be far more likely to retain that information. The goal of well-designed custom vehicle graphics, decals & lettering isn’t to educate your customer about everything you do, but rather to catch their attention and steer them toward a resource better suited for an extended viewing period like a brochure or your website. Let your vehicle make a great first impression, less is more!