Guerrilla Advertising – The art of making a Big Impact on a Small Budget

Posted on October 31, 2016

Guerrilla advertising is a strategy with which a company or organization employs surprise and/or unconventional interactions to promote a product, service or cause. It often targets smaller groups with the hope they’ll spread the message by word of mouth or social media, thereby foregoing the need to advertise to large audiences with costly campaigns using traditional media such as print or broadcast. Once the exclusive province of small ...

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Robot Butler Guerilla Marketing

If you are seeking to brand or rebrand a location—whether a retail store, restaurant, office, mall or otherwise—it may pay to adhere to the principles of signage value engineering. It’s the practice of identifying, from both a business and a technical perspective, the optimum approach to transitioning signage from an old brand identity to a new one. Maximizing brand impact while minimizing costs are the ultimate goals of signage value ...

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How long should my signage last? A guide to durable sign materials.

Posted on August 8, 2016

Because signage often represents a significant investment, you’ll want to make sure your money is well spent with signs that deliver value over a long term. Of course, if the application is indoors and your signs are mounted in an area protected from the sun, wind, rain, snow and extreme temperatures, their longevity is largely limited only by their relevancy. However, for exterior signs where the elements can cause greater degradation, ...

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decaying hollywood sign

Put your foot down: Make the most of your signage space with Floor Graphics!

Posted on July 25, 2016

Printed in up to four colors, featuring a non-slip finish and applicable to a wide variety of surfaces indoors and out, floor graphics are an unconventional but effective way to put your promotional or informational messages where few people can miss them—right at their feet! Use them in retail settings to direct shoppers to different departments (Seasonal lawn care this way) or in factories to alert workers to potential hazards (Safety ...

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Vehicle Graphics go the Extra Mile – And Help Restore a Teenager’s Health!

Posted on June 14, 2016

When a family in desperate need of a kidney for their teenage daughter sought help from the community, Signs By Tomorrow – Westminster was thrilled to assist… and positively ecstatic to succeed! The story begins 10 years ago when Jillian LaPlante was diagnosed at age five with an autoimmune disease that attacked both kidneys. Several years of dialysis followed before she received a transplanted kidney from a young girl who died in traffic ...

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Jill LaPlante - Kidney Bumper Sticker

How Much Do Vehicle Graphics Cost?

Posted on June 10, 2016

When considering vehicle graphics for your cars, delivery or service vans, trucks or trailers as a means by which to promote your business, consider that cost is largely determined by size. Ready-to-apply cut vinyl numerals and letters are the easiest way to add your name and phone number to your vehicle. A custom-designed decal in the shape of your logo is another relatively low-cost option. Much more eye-catching, partial and full ...

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Vinyl Vehicle Wrap - Channel Surfing with God SUV

Step Right Up!

Posted on May 31, 2016

PROMOTIONAL OPPORTUNITIES AT SUMMER FAIRS Attracting millions of people throughout the season, summer fairs can be a great—and affordable—place to promote your products or services. Citing but one example, the Los Angeles County Fair is visited by nearly 1.5 million people! Even if your event is much more modest in size, it may represent a super opportunity for you to demonstrate an item, introduce a service, collect the names and addres...

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In this fast-paced, digital world, online and mobile marketing get a lot of attention from marketers. But if you want to gain the attention of those who matter most to you – your customers – oftentimes a good, old-fashioned sign can be your best bet! In fact, over one half of small-business owners find in-store signage and graphics effective in attracting customers, according to the results of a nationwide survey commissioned by a major ...

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Visual communication involves the use of drawings, photographs, illustrations and electronic images to convey ideas and information to an audience. If you are not using visual communications to reach your prospects and customers you could be losing business – and fast!  The National Center for Biotechnology Information has determined that the average attention span of a human being has fallen over the last fifteen years, from 12 seconds to ...

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To academics, wayfinding is defined as the information systems (i.e., signage) that guide people through a physical environment and enhance their understanding of the space. It’s considered particularly important in complex “built” environments such as urban centers and transportation facilities as well as healthcare and educational campuses, not to mention shopping malls, office centers and stadiums. More practically, wayfinding ...

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